"Your job [as an editor] is to anticipate, partly to control the thought processes of the audience. To give them what they want and/or what they need just before they have to "ask" for it- to be surprising yet self-evident at the same time. If you are too far behind or ahead of them, you create problems, but if you are right with them, leading them ever so slightly, the flow of events feels natural and exciting at the same time."
Walter Murch, In the Blink of an Eye (2001; 2nd edition; page 69)
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